A New Hope of Cerveza Cristal

Cerveza Cristal (lit. Cristal Beer) is a Chilean brand of pilsner beer, introduced in 1977 and sold by Compañía de Cervecerías Unidas (CCU).

Star Wars (later retitled as Star Wars: Episode IV – A New Hope) is a 1977 American epic space opera film written and directed by George Lucas. Often regarded as one of the greatest and most influential films of all time, Star Wars quickly became a worldwide pop culture phenomenon, launching an industry of tie-in products, including novels, comics, video games, amusement park attractions and merchandise such as toys, games, and clothing.

The Force is with Cristal Beer (Spanish: La Fuerza está con Cerveza Cristal) is a series of television commercials made for Cerveza Cristal (owned by Compañía de las Cervecerías Unidas (CCU)), broadcast in Chile in December 2003 during broadcasts of the original Star Wars trilogy films on Canal 13. The commercials, which were separated from the broadcast of the film by only a black frame, were inserted in such a way that they appeared to be continuations of scenes from the film. For example, in a scene from Star Wars: Episode IV – A New Hope, Obi-Wan Kenobi gets up from his seat to open a chest, which is followed by the commercial where a hand (dressed similar to Obi-Wan’s) opens an ice chest containing bottles of Cristal beer.

Ad Age noted that the campaign, which blurred the line between television content and commercials, probably could not be aired in the United States “without invoking the fury of George Lucas”.

Product placement, also known as embedded marketing, is a marketing technique where references to specific brands or products are incorporated into another work, such as a film or television program, with specific promotional intent. Many argue that product placement is ethically questionable, because it manipulates people against their will.

It’s Meister Brau Beer, Mr. Wendt

The Peter Hand Brewing Company was an American brewery established in 1891 by Prussian immigrant and American Civil War veteran Peter Hand in Chicago, Illinois. The company is notable for popularizing the light beer recipe it would later sell to Miller Brewing, which thereafter rebranded it “Light Beer from Miller”, and, ultimately, Miller Lite. Peter Hand developed and marketed a large number of brands. In addition to their flagships Meister Brau and Meister Brau Lite, they also produced beers under the brands Old Chicago Lager, Peter Hand Reserve, Old Crown Ale, Old German, Alps Brau, Peter Hand Extra Light, Van Merritt, Braumeister, Burgemeister, Peter Hand Export, and Holiday Beer.

George Robert Wendt Jr. (October 17, 1948 – May 20, 2025) was an American actor. He played Norm Peterson on the NBC sitcom Cheers from 1982 to 1993, which earned him six consecutive nominations for the Primetime Emmy Award for Outstanding Supporting Actor in a Comedy Series.

Hilary Norman Peterson is a regular fictional character on the American television show Cheers. The character was portrayed by actor George Wendt and is named Hilary after his paternal grandfather. Norm’s entrance into the bar is a running gag on Cheers, typically beginning with a greeting by Norm, usually “Afternoon (or Evening), everybody!”.

Cheers is an American television sitcom, created by Glen Charles & Les Charles and James Burrows, that aired on NBC for eleven seasons from September 30, 1982, to May 20, 1993.

A dinner party is a social gathering at which people eat dinner together, usually in the host’s home. At the most formal dinner parties, the dinner is served on a dining table with place settings.

Nouvelle cuisine is an approach to cooking and food presentation in French cuisine. In contrast to cuisine classique, an older form of haute cuisine, nouvelle cuisine is characterized by lighter, more delicate dishes and an increased emphasis on presentation.

Canada Dry is always Young at Heart

Canada Dry (French: Canada Sec) is a Canadian-American brand of soft drinks founded in Toronto, Ontario, in 1904, and owned since 2008 by the American company Dr Pepper Snapple (now Keurig Dr Pepper).

Ginger ale is a carbonated soft drink (not an ale) flavoured with ginger. It is consumed on its own or used as a mixer, often with spirit-based drinks

John James McLaughlin (March 2, 1865 – January 28, 1914) was a Canadian pharmacist and manufacturer who was the founder of Canada Dry. In 1904, he launched Canada Dry “pale dry” Ginger Ale and in 1907, received a patent for “Canada Dry Ginger Ale.”

“Young at Heart” is a pop standard ballad with music by Johnny Richards and lyrics by Carolyn Leigh.

Mr. Big Hit, Happy Body

Mr. Baseball is a 1992 American sports comedy film directed by Fred Schepisi, starring Tom Selleck, Ken Takakura, Dennis Haysbert, and Aya Takanashi. It depicts a tumultuous season in the career of veteran New York Yankees first baseman Jack Elliot, who is traded to the Chunichi Dragons of the Japanese Central League during Spring Training, and forced to contend with overwhelming expectations and cultural differences during the Dragons’ run at the pennant. Jack’s “Big Hit, Happy Body” commercial, [was] filmed [outside of Nagoya] in a tea field overlooking Mikawa Bay.

An energy drink is a type of drink containing stimulant compounds, usually caffeine, which is marketed as providing mental and physical stimulation (marketed as “energy”, but distinct from food energy).

Thomas William Selleck (born January 29, 1945) is an American actor. His breakout role was playing private investigator Thomas Magnum in the television series Magnum, P.I. (1980–1988), for which he received five Emmy Award nominations for Outstanding Lead Actor in a Drama Series, winning in 1985.

The Chunichi Dragons (中日ドラゴンズ, Chūnichi Doragonzu) are a professional baseball team based in Nagoya, the chief city in the Chūbu region of Japan.

For more Japan-related commercials, please check Video Ichiban.

The Great Big Taste of O’Keefe’s Extra Old Stock

Malt liquor, in North America, is beer with high alcohol content. Legally, it often includes any alcoholic beverage with 5% or more alcohol by volume made with malted barley. In common usage, it refers to beers containing a high alcohol content, generally above 6%, which are made with ingredients and processes resembling those for American-style lagers.

British Columbia (BC) is the westernmost province of Canada, situated between the Pacific Ocean and the Rocky Mountains. The largest city is Vancouver, the third-largest metropolitan area in Canada, the largest in Western Canada, and the second-largest in the Pacific Northwest.

Carling O’Keefe was a brewing company in Canada that is now part of Molson Coors. The company’s origins can be traced to Canadian Breweries, which bought the Carling Brewery in 1930 and the O’Keefe Brewery in 1934. Canadian Breweries purchased numerous other brewers – some to shut down, and some solely for their brands.

Beer was introduced to Canada by European settlers in the seventeenth century.

A Zima BBQ is Zomething Different

Zima Clearmalt is a clear, lightly carbonated alcoholic beverage made and distributed by the Coors Brewing Company. Introduced in 1993, it was marketed as an alternative to beer, an example of what is now often referred to as a cooler, with 4.7–5.4% alcohol by volume.

A drink can (or beverage can) is a metal container designed to hold a fixed portion of liquid such as carbonated soft drinks, alcoholic drinks, fruit juices, teas, herbal teas, energy drinks, etc. Drink cans are made of aluminium (75% of worldwide production) or tin-plated steel (25% worldwide production).

Barbecue or barbeque (informally BBQ or the Australian term barbie) is a cooking method, a style of food, and a name for a meal or gathering at which this style of food is cooked and served.

Salmon is the common name for several species of ray-finned fish in the family Salmonidae. Salmon is a popular food.