Category: McDonalds

McDonald’s Arch Deluxe Elevator

The Arch Deluxe was a hamburger created and marketed by McDonald’s with the intent of capturing the adult fast food consumer market, presented as a more sophisticated burger for an adult palate. It failed to catch on and is seen as one of the most expensive flops of all time.

In response to the demographic trend of longer lifespans and an expanding older market, McDonald’s made a conscious decision to attempt to market their food to a more adult audience. Rather than compromise their existing brand images, they decided to create a new line of burgers with more sophisticated ingredients. They commissioned Executive Chef Andrew Selvaggio to create the Deluxe line of burgers including the Fish Filet Deluxe, Grilled Chicken Deluxe, Crispy Chicken Deluxe and the flagship Arch Deluxe.

Iceberg/Crisphead – [Is the] most popular type [of lettuce] in the United States, it is very heat-sensitive and was originally adapted for growth in the northern United States. It ships well, but is low in flavor and nutritional content, being composed of even more water than other lettuce types.

An elevator (North American English) or lift (Commonwealth English) is a type of cable-assisted, hydraulic cylinder-assisted, or roller-track assisted machine that vertically transports people or freight between floors, levels, or decks of a building, vessel, or other structure.

McDLT or Whopper?

The McDLT (McDonald’s Lettuce and Tomato) was a hamburger product based on a novel form of packaging. The meat portion was prepared separately from the other toppings, such as lettuce and tomato, and then both were packaged into a specially designed two-sided container. The consumer was then expected to finalize preparation of the sandwich by combining the hot and cool sides just prior to eating. The company discontinued the sandwich in 1990 due to the move away from the environmentally unsound styrofoam packaging which was integral to the McDLT “experience”.

The Original Whopper sandwich is a hamburger, consisting of a quarter-pound fire-grilled beef patty, sesame seed bun, mayonnaise, lettuce, tomato, pickles, ketchup, and sliced onion. Optional ingredients such as American cheese, bacon, mustard or jalapeño peppers may be added upon request. Regional and international condiments include BBQ sauce, Salsa and Guacamole. BK will also add any condiment it sells, including Tartar sauce, honey mustard, Steak sauce and hot sauce.

Although some people diagnosed with schizophrenia may hear voices and may experience the voices as distinct personalities, schizophrenia does not involve a person changing among distinct multiple personalities. The confusion perhaps arises in part due to the meaning of [Eugene] Bleuler’s term ‘schizophrenia’ (literally ‘split’ or ‘shattered mind’).