In 2000 Molson attracted a great deal of media attention with its “I Am Canadian” advertising campaign. The original sixty second commercial of Joe Canada tried to define what it means to be Canadian based on many light-hearted and stereotypical images of Canada. This campaign generated a huge amount of publicity and received a Bronze Lion award at the international advertising awards in Cannes, France. Since then, Molson has transitioned from their old advertising agency Bensimon Byrne in favour of another Toronto based shop, Zig.inc
Category: Drinks
Skateboarding Kool-Aid
Kool-Aid was invented by a Gerard and Edwin Perkins in Hastings, Nebraska. Its predecessor was a liquid concentrate called Fruit Smack. To reduce shipping costs, in 1927, Perkins discovered a way to remove the liquid from Fruit Smack, leaving only a powder. This powder was named Kool-Ade (and a few years later, Kool-Aid due to a change in government regulations regarding the need for fruit juice in products using the term “Ade”). Perkins moved his production to Chicago in 1931 and Kool-Aid was sold to General Foods in 1953.
Skateboarding is the act of riding on or performing tricks with a skateboard. A person who skateboards is referred to as a skateboarder or skater.
Skateboarding is a relatively modern sport. It originated as “sidewalk surfing” in the United States particularly California in the 1950s. A key skateboarding trick, the ollie, was only developed in the late 1970s.
Bill Cosby Predicts Success For New Coke
William Henry “Bill” Cosby, Jr., Ed.D. (born July 12, 1937) is an American actor, comedian, television producer, and activist.
His good-natured, fatherly image has made him a popular personality and earned him the nickname of “America’s Black Dad,” and he has also been a sought-after spokesman for products like Jell-O Pudding, Kodak film, Coca-Cola, and the defunct retail chain Service Merchandise.
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New Coke was the unofficial name of the sweeter formulation introduced in 1985 by The Coca-Cola Company to replace its flagship soft drink, Coca-Cola or Coke. Properly speaking, it had no separate name of its own, but was simply the new version of Coke, until 1992 when it was renamed Coca-Cola II.