Category: 1970s

Mug-O-Lunch New From Betty Crocker

A mug is a type of cup typically used for drinking hot beverages, such as coffee, hot chocolate, soup, or tea.

Lunch, the abbreviation for luncheon, is a light meal typically eaten at midday.

Betty Crocker is a brand name and trademark of General Mills, an American Fortune 500 corporation. The name was first developed by the Washburn Crosby Company in 1921 as a way to give a personalized response to consumer product questions. The name Betty was selected because it was viewed as a cheery, all-American name.

Love ’76

Peter Lemongello (born February 11, 1947) is an American singer from Jersey City, New Jersey and North Babylon, New York, best known for his double album Love ’76, the first album to be sold exclusively through television advertising.

Lounge singers have a lengthy history stretching back to the decades of the early twentieth century. The somewhat derisive term lounge lizard was coined then, and less well known lounge singers have often been ridiculed as dinosaurs of past eras and parodied for their smarmy delivery of standards.

Direct marketing is a form of advertising which allows businesses and nonprofit organizations to communicate directly to customers through a variety of media including cell phone text messaging, email, websites, online adverts, database marketing, fliers, catalog distribution, promotional letters and targeted television, newspaper and magazine advertisements as well as outdoor advertising.

Thunderbird and Grapefruit Juice: Shake ‘Em Up

Flavored fortified wines are inexpensive fortified wines that typically have an alcohol content between 13% and 20% alcohol by volume (ABV). They are usually made of grape and citrus wine, sugar, and artificial flavor.

Grapefruit is a rich source of vitamin C, contains the fiber pectin, and the pink and red hues contain the beneficial antioxidant lycopene.

Grapefruit juice is the juice from grapefruits. It is rich in Vitamin C and ranges from sweet-tart to very sour. Variations include white grapefruit, pink grapefruit and ruby red grapefruit juice.

Disco is a genre of music containing elements of funk, soul, pop, salsa and psychedelic that was most popular in the mid and late 1970s, though it has since enjoyed brief resurgences. The term is derived from discothèque (French for “library of phonograph records”, but subsequently used as proper name for nightclubs in Paris).

Olympia Beer Caber Toss

The Olympia Brewing Company was a brewery firm in Tumwater, Washington, USA which existed from 1896 until 1983. Between 1970 and 1980 Olympia faced flat revenues among consolidating nationwide breweries and, in 1982, the Schmidt family, which owned and operated the brewery and company, elected to sell the company.

The caber toss is a traditional Scottish athletic event in which competitors toss a large tapered pole called a “caber”. It is normally practised at the Scottish Highland Games.

The kilt is a knee-length non-bifurcated skirt-type garment with pleats at the rear, originating in the traditional dress of men and boys in the Scottish Highlands of the 16th century. Although the kilt is most often worn on formal occasions and at Highland games and sports events, it has also been adapted as an item of fashionable informal male clothing in recent years, returning to its roots as an everyday garment.

The Helping Hand From Hamburger Helper

Hamburger Helper is a line of General Mills packaged food products, sold under the Betty Crocker brand, which consist primarily of boxed pasta bundled with a packet or packets of powdered sauce or seasonings. The Hamburger Helper mascot is the “Helping Hand” (or “Lefty”), an anthropomorphic animated, four fingered left-hand glove, which appears in the product’s television commercials and on the packages.

Ground beef, beef mince, minced meat, hamburger (in the United States) is a ground meat made of beef, finely chopped by a meat grinder.

General Mills, Inc. is an American Fortune 500 corporation, primarily concerned with food products and headquartered in the Minneapolis suburb of Golden Valley, Minnesota.

When E. F. Hutton Talks, People on an Airplane Listen

E. F. Hutton & Co. was an American stock brokerage firm founded in 1904 by Edward Francis Hutton, his brother Franklyn Laws Hutton, and later led by well known Wall Street trader Gerald M. Loeb. The firm was best known for its commercials in the 1970s and 1980s based on the phrase, “When E. F. Hutton talks, people listen” (which usually involved a young professional remarking at a dinner party that his broker was E.F. Hutton, which caused the moderately loud party to stop all conversation to listen to him).

A brokerage firm, or simply brokerage, is a financial institution that facilitates the buying and selling of financial securities between a buyer and a seller.

Corporate [check] kiting involves the use of a large kiting scheme involving perhaps millions of dollars to secretly borrow money or earn interest. While limits are often placed on an individual as to how much money can be deposited without a temporary hold, corporations may be granted immediate access to funds, which can make the scheme go unnoticed. This was the case with E. F. Hutton & Co. in the early 1980s.

Benton & Bowles (B&B) was a New York-based advertising agency founded by William Benton and Chester Bowles in 1929.