Rocky Marciano hams it up for Hamms Beer

Rocky Marciano (September 1, 1923 – August 31, 1969), born Rocco Francis Marchegiano, was the heavyweight champion of the world from 1952 to 1956. Marciano, with forty-three knockouts to his credit (87.8% knockout rate), remains the only heavyweight champion in boxing history to retire having won every fight in his professional career.

Hamm’s is the name of a former American brewery in Saint Paul, Minnesota. The original Hamm’s was established in 1865 when Theodore Hamm, a German immigrant, inherited the Excelsior Brewery from his friend and business associate, A. F. Keller. Keller had constructed his brewery over artesian wells in a section of the valley of the Phalen Creek valley near Saint Paul, Minnesota, known as Swede Hollow.