Lay’s is the brand name for a number of potato chip varieties as well as the name of the company that founded the chip brand in 1938. Lay’s chips are marketed as a division of Frito-Lay, a company owned by PepsiCo Inc. since 1965.
[MC] Hammer recently performed a self-parody role in a television ad for Lay’s potato chips. Some kids lose their baseball over the fence of a neighbor apparently infamous for not returning lost toys, so they throw him a bag of chips to appease him. He throws back their ball, their dog, a car belonging to one kid’s dad, and MC Hammer, still dressed in golden sparkle shirt and parachute pants. MC Hammer instantly breaks into the chorus of “U Can’t Touch This.” The kids then toss Hammer back over the fence.