Dr Pepper is a caramel-colored, carbonated soft drink marketed in North America by Cadbury Schweppes Americas Beverages (CSAB), a unit of Cadbury Schweppes. Dr Pepper is [also] the name of a poker variant, whereby in addition to jokers, the cards 10, 2, and 4 are wild cards (taken from a previous advertising slogan which encouraged customers to drink a Dr Pepper at 10, 2, and 4 o’clock).