Regular, Cinnamon, and Raisin Life

Life is a breakfast cereal made of whole grain oats, distributed by the Quaker Oats Company. It was introduced in the year 1961. Life was popularized during the 1970s by an ad campaign featuring “Mikey,” a finicky four-year-old who “hates everything.” The commercials featured the catch phrase “He likes it! Hey Mikey!”