Category: Beer

Michelob Ultra just got a little bit darker

[Michelob] takes its name from a speciality beer developed by Adolphus Busch in 1896 as a “draught beer for connoisseurs”. The early 21st century saw in the U.S. a demand for diet beer similar to that of the early 1970s, and in 2002 the Michelob line responded with the introduction of Michelob Ultra, advertised as being low in carbohydrates. Later Michelob Ultra Amber, a darker, more flavorful beer, was added to this sub-line.

‘Touch football‘ is a version of American football originally developed by the U.S. Navy in the 1940’s in which the players “tackle” the individual carrying the ball only by touching him [or her] with one or two hands, based on whether one is playing the one-hand touch or two-hand touch variety, as opposed to tackling him bodily to the ground or forcing a knee to touch the ground, as is normal in traditional rules versions of the game.

Super Bowl XL was the 40th Super Bowl, the championship game of the National Football League (NFL). The game was played on February 5, 2006 at Ford Field in Detroit, Michigan, following the 2005 regular season.

Super Bowl commercials are high-profile advertisements which air during the Super Bowl. Thirty seconds of advertising time cost $2.6 million due to the extremely large audience, typically over 90 million viewers.

Molson Canadian on the Moon

In addition to alcoholic beverages, Molson owns a 20% stake in the Montreal Canadiens, who historically have been the NHL’s most successful hockey team. They also sponsor the Ottawa Senators, Toronto Maple Leafs, Edmonton Oilers, Calgary Flames, Vancouver Canucks, Colorado Avalanche and Detroit Red Wings.

[Alan] Shepard smuggled a makeshift six iron golf club and two golf balls to the moon on Apollo 14, and took several swings (one-handed, due to the limited flexibility of the EVA suit). He exuberantly, and somewhat whimsically, exclaimed that the second ball went “miles and miles and miles” in the lunar gravity, but later estimated it actually went 200 to 400 yards (180 to 365 meters).

Tooheys New Twist-Off

Tooheys New is a standard Australian lager and the most popular of the Tooheys’ beers. It can be found on tap at almost any bar in New South Wales, although it is not so common in other states. It was first brewed in 1930. It was marketed in cans and bottles as Tooheys Draught, however this was changed to Tooheys New in 1998 for consistency.

The height of the crown cap was reduced and specified in the German standard DIN 6099 in the 1960s. This also defined the “twist-off” crown cap, now widely used in the United States and Australia. This bottle cap is pressed around screw threads instead of a flange. Such a bottle cap can be taken off merely by twisting the cap.

Ray Liotta believes in better Heineken

The Heineken company was founded in 1864 when the 22-year-old Gerard Adriaan Heineken bought a brewery known as De Hooiberg (the haystack) in Amsterdam. In 1874 the brewery’s name changed to Heineken’s Bierbrouwerij Maatschappij, and opened a second brewery in Rotterdam in 1874. In 1886 Dr. H. Elion, a pupil of the French chemist Louis Pasteur, developed the “Heineken A-yeast” in the Heineken laboratory. This yeast is still the key ingredient of Heineken beer. In 1887 Heineken switched to the use of bottom-fermenting yeast.

One of [Ray] Liotta‘s earliest roles was as Joey Perrini on the daytime program Another World. He appeared on the show from 1978 to 1981. In 1987, he earned a Golden Globe nomination for his portrayal of a volatile ex-con in Jonathan Demme’s film Something Wild (1986) In 1990, Liotta portrayed real-life mobster Henry Hill in Martin Scorsese’s film Goodfellas, his most famous role to date. The film was nominated for six Academy Awards, including Best Picture.

Mooselight Tanning

Moosehead Breweries Limited, located in Saint John, New Brunswick, is Canada’s oldest independent brewery. The brewery was founded in 1867 by Susannah Oland and is still operated by the Oland family, now in the sixth generation of ownership, under Derek Oland. The Moosehead roster of beer consists of Moosehead Lager, Moosehead Light, Alpine Lager, Alpine Light, Alpine Summit, Moosehead Pale Ale, Clancy’s Amber Ale, Moosehead Premium Dry and Moosehead Dry Ice, Ten-Penny Old Stock Ale, and Cold Filtered Light by Moosehead.

Light beer refers to beer which is reduced in alcohol content, or in calories, compared to “regular” beers. Light beers may be chosen by beer drinkers who wish to manage their alcohol consumption or their calorie intake; however, they are sometimes criticised for being less flavourful than full-strength beers, being (in perception or in fact) “watered down”.

Homophobia (literally “fear of the equal”) is the irrational fear of, aversion to, or discrimination against homosexuality or homosexuals. It can also mean hatred, hostility, disapproval of, or prejudice towards homosexual people, sexual behavior, or cultures, and is generally used to insinuate bigotry.

Miller Lite Twist

Essentially the first mainstream light beer, Miller Lite has a colorful history. After its first inception as “Gablinger’s Diet Beer,” which was created by the Rheingold Brewery in New York in 1967, the recipe was literally given by the inventor of the light beer process to one of Miller’s competing breweries, Chicago’s Meister Brau, which came out with the Meister Brau “Lite” brand in the early 70’s. When Miller acquired Meister Brau the recipe was reformulated and relaunched as “Miller Lite” in 1975, and heavily marketed using masculine pro sports players and other macho figures of the day in an effort to sell to the key beer-drinking male demographic. Miller’s approach worked where the two previous light beers had failed, and Miller’s early production totals of 12.8 million barrels quickly increased to 24.2 million barrels by 1977 as Miller rose to 2nd place in the American brewing marketplace. Other brewers responded, especially Anheuser-Busch with its heavily advertised Bud Light in 1982, which eventually overtook Lite in 1994. In 1992 light beer became the biggest domestic beer in America.

The Twist was a rock and roll dance popular in the early 1960s named after the song that originated it, The Twist. It was the first major international rock and roll dance style in which the couples did not have to touch each other while dancing. It was arguably the product of a logical progression of popular hip-swiveling activities, from swing dances such as the Lindy, to the famous pelvic moves of Elvis Presley and other 1950s rock-and-roll stars, and even the late-1950s toy fad, the Hula Hoop.