Ronald Reagan is Prepared for the Bear

“Bear”, a television commercial known for and often referred to by its opening line “There is a bear in the woods”, was created for the 1984 U.S. presidential campaign of Republican Party candidate Ronald Reagan.

The Russian Bear (Russian: Русский медведь, romanized: Russky medved) is a widespread symbol (generally of a Eurasian brown bear) for Russia, used in cartoons, articles and dramatic plays since as early as the 16th century, and relating alike to the Russian Empire, the Russian Provisional Government and Russian Republic, the Soviet Union, and the present-day Russian Federation. It was often used by Westerners, originated in British caricatures and later also used in the United States, and not always in a flattering context – on occasion it was used to imply that Russia is “big, brutal and clumsy”.

Ronald Wilson Reagan (February 6, 1911 – June 5, 2004) was an American politician who served as the 40th president of the United States from 1981 to 1989. A member of the Republican Party from 1962 onward, he also served as the 33rd governor of California from 1967 to 1975 after having a career as a Hollywood actor and union leader.

The Cold War is a term commonly used to refer to a period of geopolitical tension between the United States and the Soviet Union and their respective allies, the Western Bloc and the Eastern Bloc. Historians do not fully agree on its starting and ending points, but the period is generally considered to span from the announcement of the Truman Doctrine on 12 March 1947 to the dissolution of the Soviet Union on 26 December 1991.

In politics, campaign advertising is the use of an advertising campaign through the media to influence a political debate, and ultimately, voters. These ads are designed by political consultants and political campaign staff.