The Pontiac GTO is an automobile that was built by Pontiac in generations from 1964 to 1974 model years, and by GM’s subsidiary Holden in Australia from 2004 to 2006. A unique feature was the body-color Endura front bumper. It was designed to absorb impact without permanent deformation at low speeds. Pontiac touted this feature heavily in advertising, showing hammering at the bumper to no discernible effect.
A bumper is a structure attached to or integrated with the front and rear ends of a motor vehicle, to absorb impact in a minor collision, ideally minimizing repair costs. Bumpers were at first just rigid metal bars.
Pontiac was a brand of automobile manufactured and sold by General Motors between 1926 and 2010.
The Motor Trend Car of the Year (COTY) is an annual award given by Motor Trend magazine to recognize the best new or significantly refreshed car in a given model year. The trophy for the winner, a depiction of calipers, is often used in the winning automaker’s marketing and advertising.