Month: July 2011

Summer Is Pepsi Time With Santa

Pepsi was first introduced as “Brad’s Drink” in New Bern, North Carolina, United States, in 1898 by Caleb Bradham, who made it at his home where the drink was sold. It was later named Pepsi Cola, possibly due to the digestive enzyme pepsin and kola nuts used in the recipe.

Historically, Coca-Cola was not the first soft drink company to utilize the modern image of Santa Claus in its advertising – White Rock Beverages had already used a red and white Santa to sell mineral water in 1915 and then in advertisements for its ginger ale in 1923.

“This Is How We Do It” is a 1995 song by American R&B singer Montell Jordan. The song is featured prominently in the “Summer of Pepsi” ad series of 2011.

Montavit Moment of Clarity

A hero, in Greek mythology and folklore, was originally a demigod, their cult being one of the most distinctive features of ancient Greek religion. Later, hero…came to refer to characters who, in the face of danger and adversity or from a position of weakness, display courage and the will for self sacrifice—that is, heroism—for some greater good of all humanity.

Water covers 70.9% of the Earth’s surface, and is vital for all known forms of life.

The subject of the damsel in distress, or persecuted maiden, is a classic theme in world literature, art, and film.

Lowe Brindfors is a Swedish advertising agency, founded in 1978. It’s a part of the global network Lowe Worldwide and has about 150 employees in Stockholm. Their clients include IKEA, H&M and Electrolux.