Gizem Memiç (born May 16, 1990) is a Turkish beauty pageant titleholder who won the title of Miss Turkey 2010 on Thursday 1 April 2010. As “Miss Turkey” she was in a 2011 American television commercial for Carl’s Jr. restaurant and its sibling Hardee’s restaurants, promoting their new broiled turkey sandwiches, where they claim is under 500 calories. Gizem is seen in a bikini, eating the sandwich as she strolls down a walkway.
Several Hardee’s ad campaigns in the 2000s have been criticized by groups such as Parents Television Council for their sexually suggestive nature. Recent campaigns targeted include “More Than a Piece of Meat” featuring scantily clad women appearing to receive sexual gratification from consuming Hardee’s products, and “Name Our Holes” — an ad campaign and website promoting Hardee’s Biscuit Holes.