Burt Bacharach gets hit in the rear for GEICO

Burt Bacharach is an award-winning American pianist and composer. He is best known for his many pop hits from 1962-70, with lyrics written by Hal David, many of which were recorded by Dionne Warwick. As of 2006, Bacharach had written a total of 70 Top 40 hits in the US, and 52 Top 40 hits in the UK. In late 2006, Burt Bacharach appeared as the celebrity in a Geico auto insurance commercial, where he sings and plays the piano. He translates the customer’s story through song (“I was hit. ..in the rear!”).

There are also GEICO ads that feature stories from GEICO customers about situations in which Geico assisted them, but narrated by celebrities such as Charo, Burt Bacharach, Little Richard, Don LaFontaine, Peter Graves, and Verne Troyer. D.C. Douglas was also featured.