The Wonderbra is a type of push-up brassiere that gained worldwide prominence in the 1990s. Although the Wonderbra name was first trademarked in the U.S. in 1935, the brand was developed in Canada. Moses (Moe) Nadler, founder and majority owner of the Canadian Lady Corset Company, licensed the trademark for the Canadian market in 1939. By the 1960s the Canadian Lady brand had become known in Canada as “Wonderbra, the company.”
A brassiere, commonly referred to as a bra, is an article of clothing that covers, supports, and elevates the breasts. The bra is considered a foundation garment, as well as an undergarment, because of its role in shaping the wearer’s figure.
Richard Avedon (May 15, 1923 – October 1, 2004) was an American photographer. Avedon was able to take his early success in fashion photography and expand it into the realm of fine art.