Refreshing Brahma beer extinguishes voodoo

Brahma is a Brazilian beer, originally made by the Companhia Cervejaria Brahma which was founded in 1888. The brands are now owned by the Company InBev; formed by a merger between Companhia de Bebidas das Américas AmBev; and Interbrew. It is famous for its innovative advertising which has won many awards at festivals such as Cannes.

In folk-magic and witchcraft, a poppet is a doll made to represent a person, for casting spells on that person (such as healing, fertility, or binding spells). These dolls may be fashioned from such materials as a carved root, grain or corn shafts, a fruit, paper, wax, a potato, clay, branches, or cloth stuffed with herbs. The intention is that whatever actions are performed upon the effigy will be transferred to the subject. This use of poppets is known as “image magic”. They are also known as Poppits and Pippies. Sometimes these dolls are mistakenly called “voodoo dolls”.