Coffee is usually brewed immediately before drinking. In most areas, coffee may be purchased unprocessed, or already roasted, or already roasted and ground.
In 2006, the advertising agency Saatchi & Saatchi created a viral advertisement, popularly known as “Happy Mornings,” for Folgers. The ad, in which a large group of impossibly cheerful singers and dancers appear at sunrise as the sun itself to wake people up, has been widely distributed on weblogs and video sites such as YouTube.