Brushing With Colgate Blue Minty Gel is Madness

“Baggy Trousers” is a song by English ska/pop band Madness from their 1980 album Absolutely. Colgate used a slightly different version of the song with different lyrics to sell their Blue Minty Gel toothpaste and Colgate Pump container for a television advertisement.

Toothpaste is not intended to be swallowed.

Madness are a British pop/ska band from Camden Town, London, that formed in 1976.

Colgate, an oral hygiene product line and one of the namesake brands of the Colgate-Palmolive Company, is a manufacturer of a wide range of toothpastes, toothbrushes, and mouthwashes.

Salz Habu Toothpaste

Toothpaste is a paste or gel dentifrice used to clean and improve the aesthetic appearance and health of teeth. It is almost always used in conjunction with a toothbrush. Toothpaste use can promote good oral hygiene: it can aid in the removal of dental plaque and food from the teeth, it can aid in the elimination and/or masking of halitosis, and it can deliver active ingredients such as fluoride to prevent tooth and gums (Gingiva) disease. Most people in developed countries consider toothpaste a necessity and use it at least twice a day.

Lion Corporation (ライオン株式会社, Raion Kabushiki Gaisha) is a manufacturer of detergent, soap, medications, and oral hygiene products and other toiletries. The company also has a chemical engineering research division which works on developing new products.