Archive for the 'Microsoft' Category

Windows Live Photo Gallery Double Rainbow All The Way

Published on September 23, 2010 in 2010s, Commercials, Microsoft, USA and Viral.

Double Rainbow refers to a viral video posted by Paul “Bear” Vasquez featuring his sighting and reaction to seeing a double rainbow from his front yard just outside Yosemite National Park. In September 2010, Microsoft teamed up with Vasquez for a commercial advertising the panorama stitch feature in Windows Live Photo Gallery to capture a double rainbow in a picture.

Secondary rainbows are caused by a double reflection of sunlight inside the raindrops, and appear at an angle of 50–53°. As a result of the second reflection, the colours of a secondary rainbow are inverted compared to the primary bow, with blue on the outside and red on the inside.

Windows Live Photo Gallery is a photo management and photo sharing application released as a part of Microsoft’s Windows Live initiative.

Image stitching or photo stitching is the process of combining multiple photographic images with overlapping fields of view to produce a segmented panorama or high-resolution image.

A viral video is one that becomes popular through the process of internet sharing, typically through video sharing websites and email.

Windows 95 Starts Me Up

Published on May 4, 2007 in 1990s, Commercials, Computers, Microsoft and USA.

Windows 95 is a consumer-oriented graphical user interface-based operating system. It was released on August 24, 1995 by Microsoft, and was a significant progression from the company’s previous Windows products. [It] was released with great fanfare, including a commercial featuring the Rolling Stones song “Start Me Up” (a reference to the Start button). It was widely reported that Microsoft paid the Rolling Stones between $8 and $14 million for the use of the song (from the 1981 album Tattoo You) in the ’95 advertising campaign. According to sources at Microsoft, however, this was just a rumor spread by the Stones to increase their market value, and Microsoft actually paid a fraction of that amount.