[Michelob] takes its name from a speciality beer developed by Adolphus Busch in 1896 as a “draught beer for connoisseurs”. The early 21st century saw in the U.S. a demand for diet beer similar to that of the early 1970s, and in 2002 the Michelob line responded with the introduction of Michelob Ultra, advertised as being low in carbohydrates. Later Michelob Ultra Amber, a darker, more flavorful beer, was added to this sub-line.
‘Touch football‘ is a version of American football originally developed by the U.S. Navy in the 1940’s in which the players “tackle” the individual carrying the ball only by touching him [or her] with one or two hands, based on whether one is playing the one-hand touch or two-hand touch variety, as opposed to tackling him bodily to the ground or forcing a knee to touch the ground, as is normal in traditional rules versions of the game.
Super Bowl XL was the 40th Super Bowl, the championship game of the National Football League (NFL). The game was played on February 5, 2006 at Ford Field in Detroit, Michigan, following the 2005 regular season.
Super Bowl commercials are high-profile advertisements which air during the Super Bowl. Thirty seconds of advertising time cost $2.6 million due to the extremely large audience, typically over 90 million viewers.