Category: Berlitz

Berlitz Toupée

French is today spoken around the world by 72 to 130 million people as a native language, and by about 190 to 600 million people as a second or third language, with significant speakers in 54 countries. Most native speakers of the language live in France, where the language originated, Canada, Belgium and Switzerland.

The Berlitz school teaches languages using what it claims to be its own “Berlitz Method of language instruction.” This “method” is, in fact, a variation on the direct method and what later became popularised as the audio lingual method

A toupée is a hairpiece or partial wig of natural or synthetic hair worn to cover partial baldness.

Berlitz, We Are Sinking

Berlitz Language Schools, now known as Berlitz International, Inc, derive from an institution founded by Maximilian Berlitz in 1878, in Providence, Rhode Island. It has now expanded into an international organization with some 600 schools worldwide. The school teaches languages with its own “Berlitz Method of language instruction”. When first developed, the foundation of the method was based on language being taught in the target language only. This has now evolved to incorporate other aspects of language learning and language acquision theories.

Although the actors portray members of the German Coast Guard, the commercial is actually Norwegian:
http://www.usatoday.com/money/advertising/2006-07-24-german-ads-side-usat_x.htm