Earl Scheib was a company that specialized in low-cost repainting and collision repair of automobiles, with locations in 23 states in the United States. [He] marketed his shops through low-budget television commercials. Appearing on late-night television programs, Scheib soon became a national icon and celebrity, and his oft-heard sales pitch, ‘I’m Earl Scheib, and I’ll paint any car, any color for $99.95. No ups, no extras,’ became an instantly recognizable phrase. Scheib, credited as being the first spokesperson for his own company, handled all advertising and developed and wrote his own television commercials. Scheib believed viewers would find his ads more convincing and genuine if he spoke directly to the viewers about the company’s offerings.
The preservation and restoration of automobiles is the mechanical or cosmetic repair of cars.
Polyurethane (often abbreviated PUR and PU) is a commonly encountered polymer composed of organic units joined by carbamate (urethane) links. Since fluorinated polyurethanes contain a high percentage of fluorine–carbon bonds, which are the strongest bonds among all chemical bonds, fluorinated polyurethanes exhibit resistance to UV, acids, alkali, salts, chemicals, solvents, weathering, corrosion, fungi and microbial attack. These have been used for high performance coatings and paints.