Adolf Hitler had a keen interest in cars even though he did not drive. In 1933, shortly after taking over as leader of Germany, he asked Ferdinand Porsche to make changes to his original 1931 design to make it more suited for the working man. Hans Ledwinka discussed his ideas with Ferdinand Porsche, who used many Tatra design features in the 1938 “KdF-Wagen”, later known as the VW Käfer – or Volkswagen Beetle.
The initial American ad campaign for the GTI featured the “fast”, which Volkswagen says is the feeling and force inside you that likes driving and encourages your driving passion, with the tagline “Make friends with your fast”. However, recently those ads were replaced with a series of ads starring Peter Stormare as a “German engineer” hired to “un-pimp ze auto” by taking tuner cars and smashing them, giving their owners a GTI instead.
Peter Stormare (born August 27, 1953) is a Swedish-American film, stage, voice and television actor as well as a theatrical director and playwright.