In 1970, Wendy’s was the first fast-food chain to offer a drive-through window. Implemented initially at Wendy’s second location, the “Pick-Up Window” used a speaker box to allow a customer to drive up, place an order, then drive to the window to complete the order.
“Beginning in the 1970s, Joe Sedelmaier a former art director at J. Walter Thompson and Young & Rubicam, gained notice for fundamentally changing the way television spots were cast and filmed. He replaced the actors who seemed too plastic, too perfect mannequins with offbeat people like Clara Peller.”