Snuggle is the brand name of a Unilever fabric softener sold in the United States. It features a bear as its mascot. The product is available in sheets or liquid (in concentrate and non-concentrate forms). Since 1983, the Snuggle Bear has been Unilever’s mascot for its Snuggle line of fabric softener. The puppet was created by Kermit Love, the creator of the costume of Snuffleupagus from Sesame Street. The voice was originally provided by Corinne Orr.
Fabric softeners work by coating the surface of the cloth fibers with a thin layer of chemicals; these chemicals have lubricant properties and are electrically conductive, thus making the fibers feeling smoother and preventing buildup of static electricity. Other functions are improvements of iron glide during ironing, increased resistance to stains, and reduction of wrinkling.