Tide is the name of a popular laundry detergent on the market in the United States, Canada and other countries like Morocco. It is manufactured by Procter & Gamble. First introduced in test markets in 1946 with national distribution reached in 1949, Tide was touted as “America’s Washday Favorite.” It quickly gained dominance in the detergent market, dwarfing the sales of other P&G products, such as Ivory Snow, as well as the competition from Rinso. The latter two were soap products. Originally, Tide was a white powdered solid, but the brand line was later expanded to include a liquid form, an orange-tinted clear fluid; today, liquid Tide is generally a darkish blue color.