Wolff Olins and advertising agency WCRS created the Orange brand. (The logo is square because a round Orange logo was already in existence designed by leading Graphic Designer Neville Brody for the reprographics and printing firm that is also known as Orange). The Orange network was launched on 28 April 1994.
Partner Communications Co. Ltd., is an Israeli wireless telecommunications service provider. Headquarters are in Rosh HaAyin. The company has the local license for the Orange and operates exclusively under this international wireless brand name. The prefix (area code) for all ‘Orange’ customers is 054.