Axe (or Lynx in Ireland, the United Kingdom and Australasia) is a brand of male grooming products, owned by the British–Dutch company Unilever and marketed towards young males who want to smell nice. Adverse publicity has been generated by the product’s advertisements for encouraging sexual promiscuity and sexism.
Body spray is a perfume product, similar to aerosol deodorant, which is intended to be used elsewhere on the body besides the armpits.
Unilever owns over 400 brands, amongst the largest selling of which are Aviance, Axe/Lynx, Ben & Jerry’s, Dove, Flora/Becel, Heartbrand, Hellmann’s, Knorr, Lipton, Lux/Radox, Omo/Surf, Rexona/Sure, Sunsilk, Toni & Guy, TRESemmé, VO5 and Wish-Bone.