Jack in the Box Meat and Cheese Focus Group

A cheeseburger is a hamburger topped with cheese.

Meat is animal flesh that is eaten as food.

Cheese is a food derived from milk that is produced in a wide range of flavors, textures, and forms by coagulation of the milk protein casein.

A focus group is a form of qualitative research in which a group of people are asked about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging. Questions are asked in an interactive group setting where participants are free to talk with other group members.

[Jack in the Box] rebounded in popularity in 1994, after a highly successful marketing campaign that featured the fictitious Jack in the Box chairman Jack character (voiced by the campaign’s creator Dick Sittig), who has a ping pong ball-like head, a yellow clown cap, two blue eyes, a pointy black nose, and a linear red smile that changes with his emotions, and is dressed in a business suit.