In 1974, comedian Bill Cosby became the company’s pudding spokesperson, and continued to serve as the voice of Jell-O for almost thirty years.
Over the course of [Bill Cosby’s] tenure as the mouthpiece for the company, he would hawk new products such as frozen Jell-O Pops (in both gelatin and pudding varieties); the new Sugar-Free Jell-O, which replaced D-Zerta and was sweetened with NutraSweet; Jell-O Jigglers concentrated gummi snacks; and Sparkling Jell-O, a carbonated version of the dessert touted as the “Champagne of Jell-O.”