Levi’s is a brand of riveted denim jeans manufactured by Levi Strauss & Co. In modern times, Levi’s has become one of the top-10 most litigious companies in the world, aggressively pursuing action against any rival fashion company producing jeans that infringe on the trademark (US #1,139,254) on the Levi’s jeans’ 133 year old iconic back pocket.
“Tutti Frutti” was Little Richard’s first hit record in 1955; with its opening cry of “Womp-bomp-a-loom-op-a-womp-bam-boom!” and its hard-driving sound and wild lyrics, it became not only a model for many future Little Richard songs, but also one of the models for rock and roll.
However, in order to make it commercially acceptable, Robert ‘Bumps’ Blackwell had Little Richard‘s lyrics changed from “tutti-frutti, good booty” to “tutti frutti, aw rooty.”