Atari continued to scoop up licenses during the shelf life of the 2600, the most prominent of which included Pac-Man and E.T. Public disappointment with these two titles and the market saturation of bad third-party titles are cited as big reasons for the video game crash of 1983. Suddenly, Atari’s growth meant it was losing massive amounts of money during the crash, at one point about $10,000 a day. Warner quickly grew tired of supporting the now-headless company, and started looking for buyers in 1984.
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Where TV commercials go when they die.