St George does the Blackcurrant Tango

Blackcurrant Tango is a carbonated soft drink launched in the UK by Britvic Soft Drinks Ltd in 1996. Blackcurrant Tango was relaunched in 2011 as an exclusive flavour to Asda in the UK.

St George is a multi award winning commercial for the British soft drink, Tango Blackcurrant. The advert only appeared on national television ten times, mostly during the show TFI Friday. It won several major advertising awards in 1998, notably a Cannes Gold Lion and a Silver Pencil from D&AD in London. It has been voted one of the 100 best commercials of all time and was popular for its latent jingoism and the fact that it appears to have been filmed in one continuous shot.

Blackcurrant is a species of Ribes berry native to central and northern Europe and northern Asia, and is a perennial. Blackcurrant berries have a distinctive sweet and sharp taste popular in jam, juice, ice cream, and liqueur.

“Don’t You Want Me” is a dance / electronic song recorded by British DJ and producer Francis Wright, known under the pseudonym of Felix. It was released as his debut single from his album #1 in late 1992. It was also famously featured in St George, a 1997 Tango Blackcurrant advertisement for television.

The Harrier, informally referred to as the Jump Jet, is a family of British-designed military jet aircraft capable of V/STOL (vertical/short takeoff and landing) via thrust vectoring.

You Know When You’ve Been Tango’d

Tango is a carbonated soft drink sold primarily in the United Kingdom and Ireland, first launched by Corona in 1950. The first “ironic” campaign introduced the now-common catchphrase “You know when you’ve been Tango’d”, produced by advertising agency HHCL. The campaign began in 1991 with an ad featuring a man being slapped around the face by a portly man painted orange (Peter Geeves) immediately after drinking Tango. It received widespread condemnation after a craze for “Tangoing” people swept the nation’s playgrounds, and there were reports of children receiving serious injuries or even being deafened by being slapped on the ears.

HHCL (formally Howell Henry Chaldecott Lury and Partners) was a London based advertising agency prominent in the 1990s. HHCL’s most celebrated piece of work was a commercial for Tango in 1991 (co-written by Trevor Robinson OBE). The ad took soft drinks advertising away from US lifestyle and planted it firmly on the streets of Britain. When a young man drinks some Tango, a large orange man runs up to him and slaps him on the face – the ‘hit of real oranges’ – while two astounded commentators report on the action. The commercial was voted the third best commercial of all time by Channel 4 in the UK. After children began copying the orange man’s slap, the commercial was banned and reshot with the orange man planting a kiss on the Tango drinker.