I have an idea, Taco Bell

The word burrito literally means “little donkey” in Spanish. The name burrito possibly derives from the appearance of a rolled up wheat tortilla, which vaguely resembles the ear of its namesake animal, or from bedrolls and packs that donkeys carried.

Taco Bell Corp., a subsidiary of Yum! Brands, Inc., is a Mexican-style fast food restaurant chain based in Irvine, California, United States. The restaurant has locations primarily in the United States and Canada, but also operates outlets in several other markets.

Yo quiero Taco Bell

A lawsuit filed in 1998 by Joseph Shields and Thomas Rinks alleged Taco Bell failed to pay them for use of the Chihuahua character they created. The men alleged that Taco Bell had breached payment on a contract after they worked with the restaurant chain for a year to develop the talking Chihuahua for use in marketing. The talking Chihuahua became a hit with the first advertisement, in which the character bypasses a female Chihuahua for a Taco Bell taco and declares: “Yo quiero Taco Bell.”

In commercials, the dog was made to speak through special effects. His advertising catch-phrase was “¡Yo quiero Taco Bell!”. There were thought to have been two equally valid translations for this Spanish phrase: “I want Taco Bell!” and “I love Taco Bell!” However, in the commercials, the subtitle “I want some Taco Bell” and did not acknowledge the dual meaning of this phrase because for it to have meant “I love Taco Bell” the phrase in spanish would have to have been “Yo quiero a Taco Bell” and the original phrase missed the preposition.