Starbucks Survivor

Starbucks Corporation is a coffeehouse chain based in the United States. Named after a character in the novel Moby Dick, it is the largest coffeehouse company in the world, with 7521 self-operated and 5647 licensed stores in 39 countries.

In 2004, a Starbucks television commercial debuted for their Double Shot espresso beverage. It featured the band Survivor following a man named Glen, singing a modified version of “Eye of the Tiger” while he did his day-to-day tasks. This commercial has gained a number of fans and was nominated for an Emmy Award.

Eye of the Tiger” is a song performed by the American rock group Survivor. It was released on January 1, 1982 and was written at the request of Sylvester Stallone for the film Rocky III. The song became a popular sporting event anthem, especially in boxing, and was for a short time the entrance theme for professional wrestler Hulk Hogan, who also appeared in Rocky III.

Folgers Happy Morning

In 2006, the advertising agency Saatchi & Saatchi created a viral advertisement, popularly known as “Happy Mornings,” for Folgers. The ad, in which a large group of impossibly cheerful singers and dancers appear at sunrise as the sun itself to wake people up, has been widely distributed on weblogs and video sites such as YouTube.

The best part of waking up is Folgers Singles in your cup

Folgers Coffee is a major brand of coffee in the US, part of the food and beverage division of Procter & Gamble. Folgers Crystals and Singles are available in Regular and Decaf.

The concept of pre-measured portions to be infused in disposable bags has also been applied to coffee, although this has not achieved such wide market penetration [as for tea] (similar to the market penetration of instant tea as compared to instant coffee).

Maxwell House Instant Coffee “Flavor Buds”

In 1942 General Foods Corporation, the successor to the Postum Company, began supplying soluble coffee to the U.S. armed forces. Beginning in the fall of 1945 this product, now branded as Maxwell House Instant Coffee, entered test markets in the eastern U.S. and began national distribution the following year.

One of the advantages of instant coffee is its simplicity of preparation compared to other forms of coffee. It is very difficult to accidentally spoil the product during the rehydration process, and simple instructions are printed on the back of typical instant-coffee packaging.