Give A Wendy’s Hamburger A Little Nibble

In May 1987, Wendy’s International followed up the “Where’s the Beef?” campaign with the US television commercial “Give a little Nibble”. The tag line was to be a catchy phrase that would capture the attention of consumers and help make Wendy’s major player on the fast-food scene once again. This television commercial was a flop and sent Wendy’s hunting for a new advertising agency. The “nibble” spots were meant to emphasize Wendy’s better-tasting hamburger. They showed customers ripping off chunks of meat from an absurdly large hamburger.

Raw hamburger may contain harmful bacteria that can produce food-borne illness such as Escherichia coli O157:H7, due to the occasional initial improper preparation of the meat, so caution is needed when handling it.