Pitching Beer-flavored Doritos

According to Information Resources International, in 1993, Doritos earned $1.3 billion in retail sales, one-third of the total Frito-Lay sales for the year. This made the chip the leading seller in the snack category, which also comprises cookies, crackers, cakes, and candies.

Beer is the world’s oldest and most widely consumed alcoholic beverage and the third most popular drink overall after water and tea.

Flavor or flavour is the sensory impression of a food or other substance, and is determined mainly by the chemical senses of taste and smell.