“1984” is a American television commercial which introduced the Macintosh personal computer for the first time. It is now considered a watershed event and a masterpiece in advertising. It was directed by Ridley Scott, written by Steve Hayden and Lee Clow, and was produced by Chiat/Day. Anya Major performed as the unnamed heroine and David Graham as Big Brother. Its only daytime televised broadcast was on 22 January 1984 during the third quarter of Super Bowl XVIII. Chiat/Day also ran the ad one other time on television, a month earlier at 1:00 A.M on 15 December 1983 on KMVT in Twin Falls, Idaho so that the advertisement could be submitted to award ceremonies for that year. In addition, starting on 17 January 1984 it was screened prior to previews in movie theaters for a few weeks.
Nineteen Eighty-Four is a classic dystopian novel by English author George Orwell. Published in 1949, it is set in the eponymous year and focuses on a repressive, totalitarian regime. The story follows the life of one seemingly insignificant man, Winston Smith, a civil servant assigned the task of falsifying records and political literature, thus effectively perpetuating propaganda, who grows disillusioned with his meagre existence and so begins a rebellion against the system.