Burger King Whopper Virgins

Chiang Mai (เชียงใหม่) is the second-largest province of Thailand, located in the north of the country.

Kulusuk is a settlement in the Municipality of Ammasalik, Greenland.

Transylvania is a Central European region located in the eastern half of the Carpathian Basin, in present-day central Romania.

In December 2008, Burger King purchased the rights to an advertising campaign that centered around a taste-test marketing campaign, dubbed “Whopper Virgins.” The test claimed to target participants who were unaware of the existence of Burger King or McDonald’s, and had never eaten a hamburger. Three remote areas of the world—Baan Khun Chang Kiean, Thailand; Kulusuk, Greenland; and Budesti, Romania—were targeted. In the test, the “virgins” were asked to try both the McDonald’s Big Mac and the Burger King Whopper, and give their preference, if any. According to the advertisements and accompanying mini-documentary, the Whopper was the most popular sandwich among the test subjects.

[Advertising agency Crispin Porter + Bogusky‘s] client list includes Burger King, Volkswagen, Coke Zero, Microsoft, American Express OPEN, Sprite, Geek Squad and Domino‘s.