All-Bran Ten Day Construction Worker Challenge

All-Bran is a very high-bran, high-fibre, wheat bran breakfast cereal manufactured by Kellogg’s and marketed as an aid to digestive health.

Kellogg’s was founded as the Battle Creek Toasted Corn Flake Company on February 19, 1906, by Will Keith Kellogg as an outgrowth of his work with his brother John Harvey Kellogg at the Battle Creek Sanitarium following practices based on the Seventh-day Adventist Christian denomination.

Construction workers are employed in the construction industry and work predominately on construction sites and are typically engaged in aspects of the industry other than design or finance. The term includes general construction workers, also referred to as labourers and members of specialist trades such as electricians, carpenters and plumbers.