GEICO was founded by Leo Goodwin and his wife Lillian Goodwin in 1936 to market auto insurance directly to federal government employees and their families. Goodwin was inducted into the Insurance Hall of Fame due to the success of the company.
Gladys Knight & the Pips were an R&B/soul musical act from Atlanta, Georgia, active from 1953 to 1989. Best known for their string of hit singles from 1967 to 1975, including “I Heard It Through the Grapevine” (1967) and “Midnight Train to Georgia” (1973). The longest-lived incarnation of the act featured Gladys Knight on lead vocals, with The Pips, who included her brother Merald “Bubba” Knight and their cousins Edward Patten and William Guest, as backup singers. As of 2007, the Pips appeared in a commercial for auto insurance company Geico.