Beginning in the early 1980s, [Burger King’s] advertising began to lose focus; a series of less successful ad campaigns created by various agencies continued for the next two decades.
Where’s Herb? was a television commercial campaign for the fast food chain Burger King in 1985 and 1986. The television commercials featured a fictional character named Herb, who was described as never having eaten a Burger King burger in his life. Burger King spent over $40 million on the Herb advertisements; however, the advertisements were not successful, and are widely cited as a flop.