Arguably the most famous of Dr Pepper‘s advertising campaigns was their “Be a Pepper” series. These commercials referred to fans of Dr Pepper as “Peppers,” and often featured crowd dance scenes with elaborate, over-the-top choreography. One popular ad included the jingle:
“I’m a Pepper, He’s a Pepper
She’s a Pepper, We’re a pepper
Wouldn’t You Like to be a Pepper, Too?
Be a Pepper~ Drink Dr Pepper”
A jingle is a memorable slogan, set to an engaging melody, mainly broadcast on radio and sometimes on television commercials.