Whistling Winston

“Winston tastes good like a cigarette should” is an enduring slogan that appeared in newspaper, magazine, radio, and television advertisements for Winston cigarettes from the brand’s introduction in 1954 until 1972. It is one of the best-known American tobacco advertising campaigns. In 1999, Advertising Age ranked the jingle eighth-best out of all the television jingles that aired in the United States in the 20th century.

In the radio and television advertisements, the slogan is presented in a singsong fashion with a noticeable two-beat clap near the end, so the jingle would sound like Win-ston tastes good like a (clap clap) cigarette should.

Human whistling is the production of sound by means of a constant stream of air from the mouth. The air is moderated by the tongue, lips, teeth, or fingers to create turbulence, and the mouth acts as a resonant chamber to enhance the resulting sound, thus acting as a type of Helmholtz resonator.