I am Molson Canadian

In 2000 Molson attracted a great deal of media attention with its “I Am Canadian” advertising campaign. The original sixty second commercial of Joe Canada tried to define what it means to be Canadian based on many light-hearted and stereotypical images of Canada. This campaign generated a huge amount of publicity and received a Bronze Lion award at the international advertising awards in Cannes, France. Since then, Molson has transitioned from their old advertising agency Bensimon Byrne in favour of another Toronto based shop, Zig.inc